![Article image](https://standfirst-sniffpetrol-production.imgix.net/content/uploads/2014/06/26161321/ClaireWilliamsyesterday.jpg?fit=crop&crop=faces,entropy&q=75&auto=compress,format&w=198&h=164)
![Claire Williams, yesterday](https://standfirst-sniffpetrol-production.imgix.net/content/uploads/2014/06/26161321/ClaireWilliamsyesterday.jpg?fit=crop&crop=faces,entropy&q=75&auto=compress,format&w=198&h=164)
There was shock today at Williams as F1 bosses ordered deputy team principal Claire Williams to stop bringing warmth and humanity to the sport.
‘Formula 1 didn’t become the pinnacle of motorsport by appearing human and pleasant on television,’ said a spokesman for F1 management. ‘It did so by presenting viewers with an endless series of dull men talking humourlessly about technical detail and expressing little-to-no emotion in the face of success, and that’s exactly how it should stay.’
‘People do not tune in to Formula 1 for humanity,’ the spokesman continued. ‘They tune in for the thrill of watching a driver managing his fuel consumption and the buzz of hearing a middle aged man mirthlessly intoning the word ‘undercut’.’
Williams has been given 14 days to stop being chatty and endearing on TV with a warning that if she fails to comply, she will be ‘fired upon by Bernie’s space laser’.
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