Tomorrow sees the opening of a new Lewis Hamilton-based theme park near Stevenage, to be called Hamiltown.
The new attraction features a range of rides and amusements based around Hamilton’s life and career including The Emotional Rollercoaster, Around The World in 80 Accents and a so-called Torture Chamber in which visitors are invited to see how long they can stay in a small room listening to a recording of Nicole Scherzinger’s speaking voice.
Other attractions include dodgems in which all the other cars are painted to look like Pastor Maldonado’s Lotus and, for younger children, Pin The Earring On The Lewis. There will also be a realistic recreation of the room real F1 drivers go into immediately after a race where visitors can have their photograph taken looking sullen while putting on a watch.
‘It’s just £10 for adults and £6 for kids,’ the British driver said in a statement. ‘But I’m not letting Nico in for free.’